Jun 14, 2007

Who Do You Think You're Fooling?

i'm far beyond overtired but this couldn't wait and no one is awake to tell so this is what i've got. Late night commercials could be a blog site unto themselves. This one ranks right among the top tier of them all.

They were selling an in-home, counter-top herb growing machine. It showed families gathering around this unit and even dining with it at the kitchen table, pulling lettuce right out of the contraption an adding it to their meals. The commercial mentioned how you can grow HUNDREDS of dollars worth of HERBS without soil and with very little maintenance.

It was white plastic and aerodynamic keeping in line with the ever popular late night product of choice the George Foreman Grill. It looks like someone took the grill top, put it up on arms, and put a UV light in it. The bottom is like the grill bottom just deeper. In the ad it claims no soil. You just put water in the bottom and place herb canisters in the tray.

All right, let me just review these "family" growing marketing points. No soil, just water. In other words: hydroponic. Best for growing hundreds of dollars worth of "herbs". Easy, compact, indoor system for year round use. ANYBODY can use it.

i'm guessing the marketing department who came up with this add are also the folks who market Zig-Zags for rolling your own "cigarettes". i predict college males will be the largest demographic ordering these infomercial goodies. i don't know too many "families" up watching late night commercials.

This reminds me of the turn of the century "female massagers" they used to market for women. Tell people what they want to hear, or something they can CHOOSE to believe, and they leave those IN THE KNOW be.

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